What would happen if we changed the name of "Yahoo! Search" to "Yahoo! Find"?

After all, searching isn't the goal, finding is the goal.

And just think of the messaging opportunities:

Searching can be painted very negatively, emotionally speaking (sometimes fruitless, sometimes frustrating, can take a long time, can wind up with the wrong thing)

But when you find something you feel successful, accomplished, happy, relieved... and can get on with whatever you were trying to do in the first place (from "do" to "done" as the current tagline goes)

Searching is what the search engine is supposed to do for us so we can find what we want. Searching is robotic. Finding is human.

Let Google own search. Yahoo can own Find.

I'd rather have my information be found than lost. Wouldn't you?

I spent most of Friday morning at Kaiser Permanente in West LA on Friday.

I had some blood drawn for some tests; this bruise was, I suppose, a gift from the phlebotomist. 

join me if you can.... aviva

WEDNESDAY, oct 4,9:30 
            ANDRE LAFOSSE: ALTRUIST MUSIC 
            with Special Guests JED and LUCIA
"Andre LaFosse is an astonishing guitarist of a very different ilk. On
Disruption Theory he lets fly with some incredibly fast, weird, and
funky playing over drum & bass backing tracks. Fripp and Zappa, step
aside."  (MOJO Magazine)
http://www.altruistmusic.com/
http://www.jedandlucia.com/
http://lighthousepromo.net/

Nova Express Cafe

Address:	426 N Fairfax Ave, Los Angeles, CA 90036
Phone:	(323) 658-7533

I've started playing more guitar again.  The muscle memory is still there though it takes some coaxing to get it out at times.  

Stumbled across this on Kristen Hersh's blog early this AM, and it resonated a little too much:

Music is a hard place to go, but it's a harder place to leave, because it's logic and passions are more like the world of dreams than this world. It grabs you and it won't let go. That's scary. And we keep spinning anyway.

 Yep, it is scary. But I'm glad to have  found a way back to that place.