Chris Anderson posts a
message on The Long Tail about Google Apps and says that the adoption of them will be driven by
new and better things they do, not because they simply replace the functionality of your desktop apps. I subscribe to that, and have another example of such use:
I have regular status meetings with people in my team, and with peers at Zend, and most of those are in other locations than our Cupertino office. So we talk over the phone or Skype, and track our projects and action items in a
Google Spreadsheet. These are simple lists that I share with them, one for each relationship. I call them Project Trackers.
If in midweek I come across an item that needs to be discussed in the next one-on-one with any of them, I simply add it to the relevant Project Tracker and so do my partners. I now use it with our PR firm too.
Any time I have invited someone to share a Project Tracker with me, the signup procedure was completed within two minutes (I have not yet come across someone who did not have a Google ID/email address).
I am sure that there are more sophisticated shared project management tools, some even free, but the ease with which I set these ones up, and the ease with which my partners know how to edit them, defeats all the counter arguments for me.
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By the way, Chris Anderson will be a keynote speaker at our
Zend PHP Conference in San Jose on October 31st.
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