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The Fiddle Plays On (Yahoo and the New Profile - An Update)
The Fiddle Plays On (Yahoo and the New Profile - An Update) magnify



On the 9th, true to their word, Yahoo in the person of Matt Warburton) gave us an update.


First off, it took four tries to even read the blog – the database on the 360 servers hasn’t been reindexed in so long (most of you have noticed that when you try to find a post, you’re usually taken to one which predates the one you’ve selected, or get the ‘Cannot Find Server’ message) – this is quite apparently the case with the Yahoo Product Blog itself.

Matt did come out and give us one definitive. “…Here’s the latest news on the transition from your 360 page to your new profile on Yahoo!: It will be taking place sometime in the second half of 2008. We don’t have specifics on the date to share just yet, but you’ll be among the first to know. For now just keep this in mind: 2nd half ’08….” Any idea you might have had that Yahoo was going to stick even remotely to its original date of Q1 ’08 have been thoroughly disabused by that statement.

They’ve got ambitious plans for the new profile – and if you’re not aware of the concepts of Web 2.0, go here and learn - - this article will give you some concepts and theories by which you can frame future discussions.

Yahoo is planning to make some sweeping changes to its profile, which will act as a gateway/portal to all of Yahoo’s services. “…For example, your Profile will be integrated into the new Yahoo! Mail welcome page which will surface messages from the people who matter to you most. Additionally, you will see Updates from your important connections helping you to discover new content and activities in real-time….”


There’s a problem with this, however.


Yahoo ‘overhauled’ their mail service some time ago, and it doesn’t even load half the time when you click on your mail-tool; in fact, the service is now so poor that they actually have a secondary link, which says, “Yahoo Mail seems to be taking some time to load. Click here for Yahoo Mail ‘Classic’.”

Either they know something we don’t, or they’re planning some additional changes to the new Yahoo Mail which will clean up the mess. Otherwise, the overall effect will be like taking a pellet-gun to your light-fixture, then working the switch for half-an-hour, all the while asking yourself “Why doesn’t the light come on?”

While skirting the obvious question (“What happened to your original schedule?”), Matt also went on to offer some quasi-comforting news: “Finally, let’s get down to the nuts and bolts of what this means to you and your 360 account. We’ll migrate your profile photo, your nickname, your friends lists, blog posts and blog comments….”


Well, that’s something.



References:

Web 2.0 (Wikipedia)

Update on Transition and Timing (360 Product Blog; 5/9/08)

Yahoo Rewiring Itself from the Inside Out (CNet News; April; 2008)

Yahoo Open Strategy (Yodel Anecdotal; April, 2008)





360 Plus Is Not The Universal Profile System
360 Plus Is Not The Universal Profile System magnify
I will simply post the test of the emails and let you draw your on conclusions.

My message to Mr. Warburton:

"I don’t read foreign languages, but I hope the 360 Plus product is not what the Universal Profile System will be. One person described it as a mixture of Mash and Multiply and that’s not particularly new or innovative. When I was reading about Ari Balogh’s recent comments, I was picture a lot more than what 360 Plus appears to be. By the way, the name is simply a horrible choice. Maybe 360 is a good brand name in Asia, but you’ll need to pick something different in the U.S. Can you imagine if Ford decided to make a car called the Pinto II or the Edsel II? The same goes for a name like 360 Plus."

Mr. Warburton's reply:

"Hi Carl,
360+ is not the new profile. We plan to post info on this to the blog this week. We are also working on an profile update post for the blog.
-Matt"

So we'll either have an official update this week...or we won't.




Monday May 5, 2008 - 09:54am (PDT) Permanent Link | 10 Comments
Yahoo 360 and The Future... -- (now; with Update)
Yahoo 360 and The Future... -- (now; with Update) magnify


(…or, ‘Why The Future Starts in Vietnam’….)



Vietnam?


That’s right.

Turns out that Yahoo has released a product called “360 Plus” in Vietnam – it’s modular, and proves out to be a LOT easier to use (if the initial information is correct - you can read the 'blast' link above, as well as the links below, in yellow).

If you go here and read the Q&A, it appears that the product was launched only recently, but is very well received, giving a boost to Yahoo’s presence in that growing country.

The sample page (yes, it’s in Vietnamese) is here.

While it looks pretty basic (no ‘blast’; no ‘quick comments’; no friends-sidebar or other 360-like attributes), it’s also modular – which leads me to believe that additional modules are available.

My hope?

That they’ll introduce something like this worldwide – something which, in the end, will correct the many bugs in 360 and finally give us a useable product that’s out of beta.



Whither the UPS….


This raises another question – what happened to the Universal Profile System (UPS) that Yahoo touted so recently as a couple of months ago?

Is it dead? In the background? Will the UPS be a ‘gateway’ to a revised blogging platform like 360-Plus?

It’s evident that this is new information. Techcrunch is only covering Yahoo’s failed deal with Microsoft; none of the other sites (Slashdot; etc.) have shown a peep of information.



A Betting Man….


If I were a betting man, I’d’ve bet on Yahoo accepting Microsoft’s bid. I’d’ve also bet on Yahoo keeping its word, and delivering a useable product in March.

It’s a good thing I’m not a betting man, because the longer I’m associated with the high-tech world, the more I (re)learn that (1) incredibly smart people do incredibly stupid things, and (2) we’re always slaves to the political-dimension of decisions.

Yahoo likely has a plan – but none of us are going to know about it ahead of time – and guessing likely won’t help.

(An Update -- this; from Matt Warburton of the '360 Product Blog'):

"Just to be clear, the 360plus product is specific to the Vietnamese market and it is not the new universal profile that we have mentioned previously in this blog. So, while 360 is transitioning to the new profile for users worldwide, the 360 name will live on in a different product in Vietnam."


Until later…..



-- “Astra”





Tags: universal-profile-system, yahoo, yahoo-360, yahoo-360-plus
Sunday May 4, 2008 - 03:59pm (PDT) Permanent Link | 13 Comments
No, 360 Hasn't Closed...At Least No Yet
No, 360 Hasn't Closed...At Least No Yet magnify
Due to some less than articulate comments in a recent CNN article and other sources, some of you are under the mistaken impression that 360 has already closed. I would say that 360 is alive and well, but that would only be half true. 360 is on life support while Yahoo tries to roll out the Universal Profile System. We've been told for months Yahoo would no longer fix bugs on 360 and this has lead to vastly different user experiences. However, most of us can still blog and get blog comments and that is proof enough that it hasn't closed...yet.


You need not look any further that the most recent 360 team blog about the Universal Profile System. The new system will have a blog that will preserve our blog entries and blog comments.


Many of you have taken notice of the article on Techcrunch that discusses a presentation at the recent Web 2.0 Conference by Yahoo's Chief Technology officer, Ari Balogh, about the "rewiring" of Yahoo. He even discusses elements of the new profile system.


His comments did not reveal much new information and to a certain degree, most of what he said has been discussed in this page. Yahoo is putting together a single profile to connect all of its various services more easily. Yahoo's free email system will play a big role in making connections to friends that much easier.


In January 2008, Yahoo CEO Jerry Yang discussed a new mobile platform that Yahoo would be rolling out this year. Much of what he said was similar to the more recent comments at the Web 2.0 conference. The bottom line is that Yahoo is continuing to work on the new profile system at 360 is not close. We do not know when the new profile system will be out We don't know if it would be enough for Yahoo to fight off Microsoft. We do know that the Mash team has not updated its blog since January. i think this means we will hear something soon, but we will pass along information as soon as we have it. But no, 360 isn't closed just yet.


Sunday April 27, 2008 - 06:58pm (PDT) Permanent Link | 21 Comments
I'm Sad....
I'm Sad.... magnify


Officially, I'm disappointed in Yahoo.


There are a lot of people now raising a last-ditch effort to get Yahoo's attention to save Y/360 (you've probably seen the wallpaper; "I Want My 360!"). These folks are as we were in October; passionate about saving what was to us the ideal social-networking site; one which was heavy on the writing and interpersonal communication, and light on the shiny-things (videos, sparklies, and other dreck).

Multiply gave most of us a place to land, but not to continue. The 'feel' is different -- it's not that cerebral, and the interface doesn't lend itself to making a blog or other writing the centerpoint of things.

I know this is true in my own case, and I've heard it from others, also - the writing isn't the message on other sites; it's just not there.

Recently, I joined a Multiply 'group' which had been founded to promote some of the kind of writing I like to do. I posted one of my series' there (on 360, last July, it received over 100 comments).

Not one on Multiply.

While my Multiply 'friends' are more cerebral than most, for whatever reason, there's just not the sense of community. Plug-in modules don't lend themselves to promoting a blog.

Yahoo 'responded' with Mash - which they've told us was experimental, and if recent commentary and user-hits are any indication, is now all but dead.

They've given us "Shine" (a site for women, which as one of its inagural articles 'treated' us to a primer on how-to-prey-on-teenage-boys - if one happens to be an older woman).

They've given us MyBlogLog - which is a nice idea, but isn't a replacement for 360.

They've given us promises - plenty of those - regarding the Universal Profile System, which was supposed to be up and running no later than the end of first quarter.

Unfortunately, none of these has come anywhere near close to replacing 360.

360 is a broken machine. We all know that, and it's sad. But we're not getting anything from Yahoo; they're not interested in us die-hards, because there just Aren't That Many Of Us left.

Whither now?

Many have quit blogging altogether. I've cut back my own writing, partially in response to Real Life, and partially because the 'feel' on any of the other sites just isn't the same.



I've been a supporter of Yahoo through my entire time as a 'feature'. After a point, however, one begins to look a tad ridiculous; the playground is empty, and I feel like the kid in the Rockwell painting - the one who's holding a bat, a ball, and a mitt - and the field is empty, with no one to play.



--"Astra"



Tags: 360, y360, yahoo, rockwell, baseball, no-one-left-to-play
Sunday April 20, 2008 - 08:45am (PDT) Permanent Link | 51 Comments

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